What’s the best software to use for designing graphics? If you want software that is going to get the job done right, you need to go with the non-surprising industry standard—Adobe Suite. For the last 15 years, I’ve consistently used Adobe Photoshop, Illustrator, and InDesign to create everything I need for both online and print. …
Why Create a Landing Page? If you own your own website, you may have asked yourself this before. Couldn’t you just put your offer on your homepage and call it a day? You can, but it may not have as much success as you would like. Why does someone want a landing page? Helps viewer …
What is a landing page, and why do you need one? Read More »
If you are putting together a paid webinar or Zoom event and you need customers to register and complete a payment. This has a bit more flexibility since it’s a one-time digital purchase, and not something you have to set up a multi-product cart for. When building a registration page, these are the places people …
The Single Tool You Need to Build a Registration Page Read More »
Taking product photos can seem like a mystery when your an Etsy shop owner. Looking on Amazon for the right tools can take a lot of time and lead to a lot of confusion. You can find anything from entire studios to product photography boxes. From there, you also have to try to decide what …
You need to have some pretty interesting context to drive people to your website. Your homepage is the “book cover” to your website” and while it’s visually interesting, will the content of your homepage help someone reach a quick win? Probably not. That information is mostly to explain the services you provide and the content …
How to bring traffic to your website and start building an audience. Read More »
I’ve noticed that building landing pages are a place that coaches, facilitators, practitioners, and authors get stuck. When you spend all of that time having trouble building a landing page, it takes you away from building audience and customer relationships. Maybe your head is spinning from wondering what is the best way to create a …
The quickest way to get clients is to have the energy of confidence about what you do and how you help. Clients want to work with someone who knows what they are doing. They also want to know that you are the best person for the job. So how do you do that? By letting …
How to Write Positioning Statements to Get Clients Read More »
Are you feeling the pressure of needing a website right this instant because you want to build you email list? If you have active social media engagement that you’re trying to bring over to a list that you own, you don’t exactly need to build a website. Yes, I’m well aware that web designers everywhere …
The world of design and branding can be extremely fun and exploratory, but every now and then, we need to cover boring topics that will make you life easier later on. Today we are going to cover the world of file types, and what you need when working with your logo, because nothing’s worse than …
You have worked your butt off trying to create a course to share your knowledge and skills with other people in a scalable way, but it feels like no one on the planet wants what you are offering. You start feeling really bad and get so sad and upset that you feel like a failure …
