Opt In Design



You’re ready to grow your business, but …

You’re current way of connecting with customers isn’t cutting it. You’re currently business running in circles and you have no idea where to start, much less know how to use the Adobe Suite or Canva. Also, where are people finding those beautiful images?


Are you exhausted yet? When you trying to accomplish all of the design and marketing, how much time are you leaving to be amazing in your business and provide quality services? At what rate is your business growing? You’re business is ready to show up and reach it’s audience, but you also need to choose it.


I’m here to be your partner in building your email list and engaging with your audience. 

The Opt In Design Package

Share what you know and your customers will love you for it.

Opt In Design

This is one of the best ways you share your expertise. It can become a great tool in helping customers get to know you and choose to work with you. We’ll find which type of opt in will make your business recognizable and trusted.

Color Palettes, Typography, and Patterns

The best way to for your business to look put-together is by starting with a foundation. You can’t have a strong identity until you’re clear on the ingredients. We’ll create a pleasing color palette, typography, and complimentary pattern to build your dynamic brand.

Social Media Profiles

Let’s make sure your message to share your opt in looks put together on all platforms. We’ll create profile and banner images so that you look polished when you create your buzz.

Opt In Support

Even after your opt in has generated business, I’m still here to has your business continues to grow and has additional needs.

The Design Process

5 Week Timeframe

Initial Call + Prep

We’ll discuss the ins and outs of my design process, review all the items you’ll receive once the project is complete, and answer any questions you have. Once you feel good about the process, I will send you a contract to complete. Upon completion and submission of the contract and deposit, we will reserve your spot in the calendar.



I’ll send over a questionnaire to help me understand the mission and goals of your business. We’ll set up another call to discuss your answers together to make sure we create the opt in that is going to create the biggest results for your business. Next we will work on a strategy that fits your business and submit a creative brief for to you approve before official design work.


You need to nail the message to reach your audience, and we don’t want to rush through it. We’ll build on opt in with a strong message so that your customers know you are speaking directly to them.


Design + Refine 

Once the creative brief is approved, we’ll dive into the design for 4 weeks. I’ll start bringing your opt in to life. I will invite you to a shared timeline and also regularly email you with updates to keep you in the loop on the project.



We’ll meet up on another call to unveil your completed opt in to make sure it suits you and hits the targets of your business.


Marketing Pieces

We’ll design three pieces that will benefit your business the most so that your business is showing up in the right place at the right time.


Show Up + Show Off 

Let’s celebrate by generating hype around your new opt in! I’ll share your project on the Michelle Kraft Design + Dev and social media accounts and cheer you on! 

How will you know if this package is right for you?

You have a clear direction and focus for your business, but aren’t quite sure how to take it to the next level visually.


The quality of your current visual identity doesn’t match up with the quality of your business.


You acknowledge that an intentional, cohesive brand will help you attract the clients you want to work with.


You’re ready to stop hiding and start being being seen. 


You’re ready to invest time and money in your business.


You’re well and truly over DIY branding and you’re ready to pass the design reigns over to a pro with a process.

Get your opt in together and get back to expanding your business.

Let’s chat about building an opt in that will have your business reaching targets.

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