If you are putting together a paid webinar or Zoom event and you need customers to register and complete a payment. This has a bit more flexibility since it’s a one-time digital purchase, and not something you have to set up a multi-product cart for.
When building a registration page, these are the places people get stuck:
- need a place for people to sign up & register
- Need a way to collect payment
- Need a way to email the registrants
- Need a way for registrants to submit questions before an event
- Need a way to limit available spots
What’s the Tool that will Help Me Build My Registration Page?
Let’s look at a few different ways you can use a form builder, and then we will look behind the scenes at several details you need to build a successful form.
You use this tool to build a Contact Us form.
You can also build registration forms that collect a payment.
And you can also cleverly build a waiting list form, as well as a Q&A form.
We’re going to go through a quick overview on how to do that.
Extensions/additional features to watch out for:
- Sign-up Limits
- Ability to access the entries to the form
- Ability to export a CSV or Spreadsheet
- Page Redirects and notificaitons
- Payment integrations such as PayPal or Stripe
- Integrations with email service providers
Form builders are available in a variety of formats but we are going to focus on gravity forms for WordPress today
When researching a form builder, make sure it has these features to make your life easier:
- extension to your email service provider
- Allows you to access your entries and export them.
- Allows you to collect payment.
Types of Form Builders
Now that we’ve talked about what a form builder is and what you can do with it, let’s look at the options you have available and the pro’s and con’s of each.
WordPress Form Builder Plugins
WordPress form builder plugins are very versatile, but might come with a steeper learning curve. These form builder plugins collect both registrations and questions from participants making them a versatile tool.
- Cost is $159 per year to collect payments
- Visit Gravity Forms for more info
- Cost is $99 per year to collect payments, but the email service integrations are limited.
- You might have to end up paying $199 per year for all the functionality that you need.
- Visit Ninja Forms for more info
- Says it’s normally $99 per year and that you get a special discount at $199.50 if you act fast.
- Or just open this in a new web browser and you’ll get the same deal. It’s called “beating the system” 😆
- Visit WP Forms for more info
- Cost is $79 to start collecting payments, but the email service integrations are very limited.
- Visit WeForms for more info
Payment gateways are online services that function outside of your website, so you can use them whether you are using WordPress, Squarespace, etc.
They were built specifically to sell digital products securely and can help you collect registration information and payment, and easily offer refunds, but does not have a way for customers to submit questions, but you could use a free version of one of the previously mentioned form builders to collect questions. Payment gateways usually have a huge list of integrations and should easily connect to most email service providers as well as PayPal and Stripe.
The only downside of using a payment gateway is that you can only purchase one item at a time. However, in this can be a benefit in eliminating decision fatigue in some customer journeys.
- Takes a % from every sale you make. You can either push that fee to your customers or absorb that fee.
- Visit EventBrite for more info.
- It might still be possible to by the lifetime deal of Thrivecart for $600 (my affiliate link). It is a one-time cost and that is the only fee you pay. They don’t take out any additional fees on any of your sales.
- Charges a monthly fee that grows as you grow.
- Visit MoonClerk for more info.
- Starts at $29 a month with a limit of 5 products or services.
- Visit PayKickStart for more info.
Saas Form Builders
Saas is short for “Software as a Service”, and that translates to software that you use online through a subscription (i.e. Canva, ActiveCampaign, ConvertKit, etc) Stand alone Saas form builders mean you do not need a website in order to use their capabilites. You can collect both registrations with payments, and also a place to submit questions.
- It’s easy to build a form and you can use limited functionality for free up to 100 submissions a month.
- To collect payments the cost is $35 a month.
- These make for fun and interesting forms, and you can have your submissions collected in a Google Sheet for easy organization.
- Visit TypeForm for more info.
- Not only can you build a form with this tool, you can build beautiful landing pages to collect registrations.
- The cost starts at $15 per month if paying month-to-month.
- Visit PaperForm for more info.
- Free plan allows complete access to all of their features which include integrations with email service providers and accepting payments. However, it limits you to 5 forms, 100 submissions, and 1,000 form views per month. The JotForm Branding is also placed under each of your forms.
- The cost starts at $29 per month if paying month-to-month to upgrade to 25 forms, 1,000 submissions, and 10,000 form views per month. The JotForm branding is removed at this level.
- Visit JotForm for more info.
Do you have a favorite form builder? In what ways have you used it to benefit your business?
This post contains affiliate links. For more information, see my disclosures here.