You don’t need a website to build your audience

You don't need a website to build your email list. All you need to do is accomplish these 5 steps.

Are you feeling the pressure of needing a website right this instant because you want to build you email list? If you have active social media engagement that you’re trying to bring over to a list that you own, you don’t exactly need to build a website. Yes, I’m well aware that web designers everywhere are ready to kick my ass for saying this.

Here’s the thing: You are in a hurry to capture you list, especially since your engagement level on social media is fantastical. I hate to break it to you … don’t rush your website! You need to make sure it’s polished and easy-to use!

I know you’re confused with me right now. What on earth should you do instead?

Just build a landing page

Here’s why:

  • You can build one for next to $0.
  • They are quick to build.
  • You could get one done within a few hours.
  • You can capture leads while working on your website.
  • If you are still deciding what direction to go with in your business, a single landing page is easy to change instead of trying to overhaul a whole website.

If you are adamant about having a full-blown website. That’s cool too, and there’s definite reason’s for it. But if this “start with a landing page” idea sounds delightful to you, keep reading! I got some steps you can take!

The things you’ll need to create your landing page are:

  1. Buy your URL/domain name with Siteground (affiliate link), HostGater, GoDaddy, etc.
  2. Choose and email service provider that suits you (Mailerlite, Mailchimp, etc)
  3. Create a lead magnet to get people to sign up for your email list
  4. Create a landing page for the lead magnet(this can be done through your email service provider for free
  5. Start promoting your Freebie and send people to your landing page.

So let’s look at this items.

Buy your URL/domain name

This isn’t truly a requirement at this point. Especially if you don’t have a name for your business. The place you decide to build a landing page will help you create a URL. More on that later. But if you know the name of your business, what are you waiting for? Buy your URL before someone else snatches it up! Head to GoDaddy or Siteground (affiliate link) to get www.yourtastywebsitename.com . It can cost around $40 a year to own a URL. Keep in mind that this isn’t your website. This is only the address or your website. 1600 Pennsylvania Ave, NW Washington, DC isn’t the actual White House. It’s the address to the White House. When you use the address to get to the White House, you’ll see it’s made up of building materials in the same way that you see that a website is made up of code and file when you use the URL to arrive at it’s location.

An infographic on the process of how a website URL works and how it is delivered to devices.

Choose and email service provider that suits you

If you don’t need a URL, here’s the first step you will need to take. Research email service providers and see which ones suit you. You may want to consider a service provider that offers free landing page builders. Mailerlite and Mailchimp are both options that you can use for free, especially if you are just building your list. There are other more expensive options with lovely extensive features such as Convert Kit, Drip, Constant Contact to name a few. You can also jump in and create free some accounts to see if you find the service easy to use. You can always switch your list to other providers in the future, but it doesn’t hurt to find one that you are comfortable with right now.

Create a lead magnet to get people to sign up for your email list

You may find that you will struggle to get people to sign up for your list if you do not have something deliciously enticing to offer in return. It’s a big-hairy deal to give out your email address! That is a person space that a customer shares with their own friends and family member, so consider it a big deal if they open up and share that space with you. Once they share it with you, please, please, please don’t abuse it!

Create a fun item that has helpful information for your viewer. To get started, think about the things you get asked the most in your profession. How do you respond to those questions? Jot down the information that bubbles up for you. As you do this, start to think about the freebie format that fits best:

  • Checklist
  • Audio
  • Video
  • Guide
  • Cheat Sheet
  • Workbook
  • Mini Email Course

Create a rough draft and have friends and family review it. Don’t put the pressure on yourself to make it perfect, and ALSO don’t make it a 20-page dissertation … that’s what an eBook is for. Not only that, but you will overwhelm your viewer if you over load them with info in a freebie. Knock it out and get it made. It can come in the format of a Google Doc. It doesn’t have to be Marilyn Monroe gorgeous.

Create a landing page for the lead magnet

Go back to your chosen email service provider and start building. If you are finding that you do not like the layout options given, you can pay a small fee to use lead page/landing page services such as Unbounce, Leadpages, Clickfunnels, Brizy Cloud here (my affiliate link) etc. If you have a website started, you could even build your own landing page. You will need to know how to embed the signup form for the email service provider if you choose to build a landing page that is outside of your email service provider.

You will want to create a hero or sharable image that displays the format of the freebie and include it on your landing page. It helps the viewer quickly understand what they will be receiving.

You can learn more about landing pages by check out my post What is a Landing Page, and Why Do You Need One?

Start promoting your Freebie and send people to your landing page.

Start pinning your freebie, and start sharing it on your social media. Use the image you created for your landing page as a start. You may want to consider resizing the image correctly for each social media platform so that communicated the information easily to the viewer. Another thing to think about is creating different images to promote the freebie so that you don’t look like a social media broken record. (Is that a thing?)

Was all of this blabbering helpful? Download a checklist to that you can keep track of these action items.

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This post contains affiliate links. For more information, see my disclosures here.

You don't need a website to build your email list. All you need to do is accomplish these 5 steps.

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